Joe Jonas has been revealed as the latest celebrity brand ambassador for Pepsi's new Live For Now campaign, joining the likes of Nicki Minaj, whose single Moment For Life is the theme tune.

The singer will be participating in Pepsi Pulse, the campaign's social media dashboard that curates pop culture news. He'll also be tweeting messages and photos to show how he 'lives for now', and encouraging fans to contribute content to the Pulse platform via #LiveForNow hashtag challenges.